American Crew / New Folk Tech Guide - - - - -
Once a year, American Crew releases their Collection – three looks that will define men's style for the next year. To compile and distribute these new looks, cutting techniques and step-by-step instructions to all American Crew salons and stylist, we created this technical guide.
Since this book is prone to getting dirty at a stylist's station, it was printed on a synthetic paper that can get wet and wiped down with a damp cloth.
Role: art direction, design
This project got love - - - - -
ADCD 2011 Nomination